The name Max Factor is synonymous with beauty, glamour and fashion to millions throughout the world. His ideas have been instrumental in creating the awe inspiring glamour that is Hollywood - ideas that have dramatically influenced feminine appearance throughout the 20th century. In 1904, Max Factor resigned his position as make-up artist and wigmaker with the Royal Ballet in Czarist Russia to immigrate to the USA. He opened a small perfume, make-up and hair goods concession at the 1904 St Louis World\'s Fair.Within four years, his success enabled him to move to Los Angeles and pursue greater opportunities. Max Factor & Co was officially founded in 1909 when Max Factor opened his first store in the centre of the city\'s theatrical district. By 1914, the motion picture business was approaching Max Factor to solve their make-up problems. From that time on, Max Factor - the company - has been instrumental in providing make-up solutions and expertise to both the motion picture industry and television.
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